Posted on June 24, 2014 by

7 Diamond Hacks: Your Cheat Sheet for Buying Diamonds


Are you a pro when it comes to shopping for jewelry? What about buying diamonds? Could you stand to learn a little more than the 4 C’s when it comes to diamonds? If you’ve invested in jewels before or you are completely inexperienced, we will help you avoid the biggest mistakes with these 7 expert tips.


For a lot of people, buying a diamond is their first big investment.  Whether it is an engagement ring to propose marriage or a pair of diamond earrings to celebrate a promotion at work, we want to make sure that you buy the diamonds you love without all the hassle and intimidation.


Consider this the intermediate class for diamonds.  We will give you insider hints to make shopping for jewelry fun and easy.  If you haven’t taken “Diamonds 101” please refer to our diamond education so you can become familiar with the basics.


Buying Diamonds


Diamond Hacks

1. Certification

Ask to see the diamond certificate. If the gem has been graded by the GIA, you can see all the information regarding the cut, clarity, polish, symmetry, etc.  If you are shopping at a store and you’ve never purchased there before, have no fear! You can verify the GIA certificate is authentic by visiting Report Check or on the 4C’s app .


2. Weight

Diamond prices increase significantly when the carat weight reaches the full carat mark.  This means that at 1ct you will pay a much higher price than if you were to purchase, let’s say, a .91ct. So if you are looking for a 2 carat pink diamond to design a pendant, consider a 1.90ct instead.  No one will be able to tell the difference once it is in a setting and it’ll save you some cash.


3. Shape

Consider buying a fancy shaped diamond.  A well cut oval, marquise or pear-shape may look larger than a round brilliant of the same carat weight.



A comparison of 0.50ct diamonds. The top is a round and the bottom is a marquise. Even with the same weight, the marquise has a larger presence.

4. Clarity

If you are looking for a diamond that is beautiful and budget friendly, change the way you think about clarity.  A diamond doesn’t have to be “flawless” to sparkle.  Look at brilliant cut diamonds in the SI (slightly included) range. Clarity is more about rarity than beauty and if the diamond is cut well then no one will be able to tell if it has inclusions. Step cut diamonds, such as emeralds and asschers are more likely to show any imperfections though, so be careful with this.


5. Color

If you want to get more bang for your buck, consider a lower color grade.  Consumers are stuck on the idea of finding the perfect diamond, but that is not a reality.  (Unless of course you are Kim Kardashian or something.)  But you can find a diamond that looks pretty darn perfect.  White diamonds in the G-J range are nearly colorless but are less expensive than those in the D-F range. Even diamonds in the K-M range can offer a great value, with only a slight yellow tint.  If the diamond does have a yellow tone, set it in yellow gold to make it appear whiter.


* Want another tip? Visit us on Google+ for a Diamond Hack BONUS! *


If you are looking for a colored diamond, consider one with a light color grade. If you like the look of more intense color, surround it with a halo to make the color pop.

0.51 Carat Fancy Light Pink Diamond Pendant in 18K Two-Tone Gold

A light pink diamond pendant with a pink diamond halo


6.  Sparkle

Sparkle comes from cut, symmetry and polish.  Even a D-flawless diamond can look dull if it is cut poorly.  Look for a diamond that is graded “excellent” or “very good” because this means that light will disperse properly for maximum brilliance.


7. Buy online

In general, a brick-and-mortar jewelry store will have higher prices to cover their overhead expenses. Online retailers often cut out the middle man and source, design and manufacture jewelry themselves. This means bigger savings for you in the end! Woo!


Have a question for our diamond experts? We have over 15 years of experience and are here to help make your shopping experience as painless as possible! Just comment below or email us at


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5 Responses to 7 Diamond Hacks: Your Cheat Sheet for Buying Diamonds

  1. Pam says:

    Wow! You learn something new everyday!! Love the additional hack on G+ by the way.

  2. annamarie frizzell says:

    I always want yellow diamond wedding ring … I love it ….

    • Emily says:

      I hope the information in this post helps you find the perfect yellow diamond! If you would like assistance, we’re always here to help!!

  3. Tod says:

    Very good info. Lucky me I ran across your site by accident (stumbleupon).

    I have book-marked it for later!